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Showing posts with the label Luvansh

Silver is the New Platinum for Jewelry

Silver is the New Platinum for Jewelry ​By Robert Korczynski All right. So now I'm going to teach you how to get free diamonds. I’ve spent three years tracking the lab-grown diamond market, even building my own diamond lab to test everything from moissanite and sapphire to cubic zirconia and diamonds: everything that was sent to me that was supposed to be a diamond. In that time, I’ve documented a collapse where prices for high-quality stones crashed from $800 to just $200 a carat in a matter of months. With the industry in such ruins that De Beers is officially for sale, this collapse has created an opportunity that I've never seen before.  For the last year and a half, Luvansh has been the undisputed leader in selling lab-diamond jewelry online, and they have sold 1-carat total weight (1ctw) 14k white gold stud earrings for $349 pretty much continuously, usually using a 50% off sale, while every other competitor was charging $800 to $1,200 for the exact same specs. Nobody cou...

The Trillion Dollar Diamond Heist

      A Summer of diamonds. On June 2nd 2024 it was announced that De Beers, the diamond giant, was getting out of the lab-grown diamond industry with their LightBox brand that they had been running for 6 years, and that they were slashing the prices of lab grown diamonds from $1,500 a carat down to $500 a carat, and when I went and looked at the LightBox website I found that they were selling near-white diamonds. This was a surprise to me because the last time I checked around 10 years ago there were no near-white or white lab grown diamonds. Since the 1990s people have been talking about lab grown diamonds, and there were always Russian startups talking about how they could do it, but it never panned out.      Apparently the problem was that they were trying to do it too quickly, they were trying to grow diamonds in the span of a day or less by manipulating the pressure, the temperature, changing ways to apply the pressure, changing everything except for ...